If you already have a thriving offline business, you aren’t a stranger to marketing. Nevertheless, driving traffic strategies for your online business requires different tactics altogether. With an ecommerce store, you will be able to reach numerous prospective clients than ever. This article will give tips on how to drive traffic on your website and how to integrate promotion between your offline business and ecommerce site and make a kill out of it. We will tackle ecommerce site marketing focusing on these three types of audiences;
- Clients who already know your business and have shopped from you
- Clients in search for the product or services you offer
- Clients who might be interested in your brand if they knew about it
Let’s get started
Create Useful and Interesting Content
One great way of driving traffic to your site is by creating useful content for your audiences. Helpful information will provide remarkable values to your clients, giving you an authoritative voice in your niche. It’s also fantastic for SEO. Using the example of the gym fit, ensure you mention every product such as gym wear, butt shapers, high waisted workout leggings, and wireless bras with support so that clients can find you easily. In each blog post, link directly to a product or the home pageof your site. Make each blog helpful and informative. Also, remember to link images back to your specific product or your web store.
Try Google Ads
Another great way to advertise your ecommerce store is through search engine marketing. It’s effective in driving new traffic, and it brings quick results. With an ecommerce store for ladies’ outfits, you can run a campaign where you feature the highwaisted workout leggings, butt shaper, and wireless bra with support, waist trainer, and more in your ads. Based on performance, you can adjust your campaign strategies and get real-time results. Google ads allow you to bid on keywords ensuring your site appears first in search engine result pages.
Consider Marketing Influencers
People with large online audiences hold power to influence. With the right influencers, you will increase brand awareness as your product will reach huge potential buyers. To get the best from influencer marketing, choose an influencer whose following aligns with your target customers and values with your brands. For instance, you can get an influencer in the fitness field to market products such as lightweight-shirts, high waisted workout leggings, butt shaper, sports bra, wireless bras with support, etc. One common tactic they can use is writing a post about the products and then post them of their social media. Another one is posting social media content while demonstrating or reviewing the product.
Boost your Social Presence
One of the most compelling and easiest ways to give an extra boost to your ecommerce store is through using social media platforms. Stock the channels with engaging videos and vibrant images. For instance, if selling women’s wear such as corset, butt shaper, high waisted workout leggings, or wireless bras with support, showcase them on your Instagram, Facebook, and Twitter using gorgeous images. Invest more time creating short, visually rich engaging videos and increase posting frequencies. This is the time to increase your social media presence. Choose the right channel that is appropriate for your target audience’s business and put more energy there.